Content is something that is contained within a thing. The term is often used to name the product that is in a container or container. For example: "The bottle is very large and colorful, but the content is scarce", "The characteristics of the content may differ from those expressed in its description", "I have to carry my own packaging and in the company they give me the necessary contents "
The content is also the information that a work or publication presents. In this case, the contents are composed of different data and themes: "This film has a violent and sexist content", "I do not want my son to read adult content books", "The critic praised the beauty of the images, but held that the content is poor and predictable. "
We live in an era in which, more than ever, mass media reigns, for which the content of their messages has a great weight in our development. Television and radio have enjoyed a wide acceptance for decades, but nowadays their influence is enhanced by mobile devices and social networks, which serve to make sure that the ideas they try to sell run in every corner of the world. the city.
Another use of the content concept appears in the form / content duality. In different branches of art or expression, it is understood as a way to present or spread a message, while the content is the message itself. In other words, the form is the structure and the content is the unit of meaning.
The shape is usually associated with aesthetic or sensory appeal, such as a pleasant combination of colors in a film photograph or a polished rhetoric in a book. Content, on the other hand, is what is said, and not how it is said.
The same message can be presented in different ways, with different forms. This represents a danger for consumers, especially when trying to force the dissemination of violent content in children. Every day we find expressions of speciesism, racism, machismo, homophobia, among other faces that are intolerant, but the intention is not always obvious.
Some of the most graphic cases of repulsive content covered in an aesthetically acceptable way can be seen in advertisements, especially in television. Take, for example, commercials for household cleaning products: almost without exception, they are aimed at women, at homemakers, making it clear that their role in the world revolves around the maintenance of the house while their husband go out to get the money.
Surely, a well-dressed woman, with a nice body and in a bright and spacious house, receiving her executive and attractive husband does not generate the same impact as the realistic version of the painting, in which there is frustration and she is adorned with insults and humiliations. The same goes for advertising of food from animals, such as milk or meat, when they try to make viewers believe that cows and pigs lead happy lives.
Content is also an adjective that allows you to name someone who leads in moderation or who is protected or controlled: "The captain of the selected team was held by the rival defenders. "
Containment, on an emotional level, occurs when a person feels that they can trust another to share their problems, that they find in it an unfathomable refuge for their fears. Normally one speaks of "a shoulder in which to cry" to refer to that being that makes us feel contained, that receives us when we need it the most.