Fast-Moving Consumer Goods (FMCG)

Fast-moving consumer goods (FMCG) is a term in marketing and logistics and is classified as a range of consumer goods, such as food, toiletries, soap, cosmetics, dental products, shaving equipment, detergents and other non-durable products. Products such as glassware, light bulbs, batteries and disposable household plastic products. Given the length of the term, the abbreviation FMCG is usually used.

The fast moving in the name indicates the difference with durable consumer goods such as kitchen appliances, which usually last longer than a year before they are due for replacement. Pharmaceuticals are sometimes included in the FMCG category. Within FMCG, a distinction is also made between the real fast movers (such as bottles of cola, milk, etc.) and slow movers (herbs, canned food, etc.).

The term consumer packaged goods (CPG) has the same meaning as FMCG; both concepts are interchangeable. Although FMCG is a typically British term, the CPG term is used in the English-speaking world.

Some examples of companies in FMCG are Unilever and Colgate-Palmolive.

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